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ACDelco – Ignite your journey!

American Giant General Motors Relaunches Aftermarket Brand ACDelco under Licensing Partnership with Assurance Intl Limited in India

General Motors (GM), the iconic American automotive company, is pleased to announce the relaunch of its renowned aftermarket brand, ACDelco, in the Indian market. The relaunch is the result of a strategic official licensing partnership with Assurance Intl Limited, a leading company in India known for its excellence in lubricants oil & automotive parts. This launch introduces a wide range of ACDelco products, including high-quality lubricants oil and batteries, aimed at setting new standards in the Indian automotive aftermarket.

The ACDelco brand, synonymous with quality and reliability globally, is now positioned to serve the evolving demands of Indian consumers through Assurance Intl’s strong distribution and retail network. The partnership targets a 2% market share within the first two years, underscoring a commitment to delivering exceptional performance and reliability in auto components across India.

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Assurance Intl Limited, a trusted name in automotive distribution, has a vast network and extensive experience in delivering high-quality products and services. This licensing partnership will leverage Assurance’s established infrastructure, including local distribution hubs and a nationwide service network, to provide customers with superior products and comprehensive after-sales support.
“We are thrilled to partner with General Motors in bringing ACDelco to Indian consumers,” said Rakesh Sharma, Managing Director at Assurance Intl Limited. “This collaboration reflects our commitment to offering world-class automotive products that prioritize durability, safety, and quality.”
Susheel Gupta, Deputy General Manager at General Motors, expresses his excitement to partner with Assurance Intl Limited to relaunch ACDelco in India, stating “India is one of the most important automotive markets in the world, and with ACDelco, we are committed to providing high-performance, reliable products to Indian customers. This partnership allows us to deliver on our promise of quality, durability, and affordability, ensuring that vehicle owners across India have access to the very best in automotive care. We are confident that our collective expertise will set new benchmarks for quality in the Indian aftermarket industry.”
The range of products is officially launched and available to customers through distribution channels by mid- January 2025. Both companies are confident to set a new standard in the industry, delivering outstanding value and satisfaction to our customers.

About Assurance Intl Limited

Assurance Intl Limited, a leading manufacturing and marketing company for automotive products such as lubricants, batteries, filters, accessories and spare parts. Assurance has a presence in multiple countries like Australia, Bhutan, Brunei, India, Indonesia, Laos, Malaysia, Maldives, Myanmar, New Zealand, Nepal, Singapore, Sri Lanka, Thailand, Timor-Leste, Vietnam, Pakistan and Bangladesh. For more information about Assurance Intl Limited, & ACDelco Lubricants and Batteries visit www.assuranceintl.com / www.acdelcoparts.in

About General Motors

General Motors (NYSE: GM) is a global automotive leader known for designing, building, and selling cars, trucks, and related automotive components. Known for iconic brands such as Chevrolet, GMC, and Cadillac, GM is committed to delivering sustainable, high-quality transportation solutions to customers worldwide. GM has a long-standing reputation for quality and innovation in the automotive industry. For more information about General Motors, visitwww.gm.com